A worked example
From an idea for toothpaste to a factory that makes it.
One product, all the way through. Every figure below is read from the platform as this page loads — including the two places it answers that it does not know.
“A fluoride whitening toothpaste in a 75 ml recyclable aluminium tube, sold in the UK and Germany. Mint flavour, sodium fluoride 1450 ppm, silica abrasive, no SLS.”
- Commodity
- HS 3306.10
- Markets
- GB · DE
- Stages
- 13
What one submit produces
Press submit once. The stages are worked out at the same time and each appears as it lands — the stages marked ends in people finish with a table of firms you can call, not a paragraph of advice.
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01
idea
A 75 ml fluoride whitening toothpaste, sold in the UK and Germany.
The idea is stated and a target market chosen.
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02
research
Market size, competitors and prior art for oral care in both markets.
Market, competitors and prior art assessed.
-
03
definition ends in people
Requirements, specification, and who supplies sodium fluoride nearby.
Product requirements and specification agreed.
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04
engineering ends in people
Tube, cap, carton and formulation, each resolved to the processes that make it.
Design decomposed into subsystems, components and processes.
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05
prototype ends in people
Firms that will run a pilot batch and fill samples.
A working prototype produced and reviewed.
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06
testing ends in people
Accredited laboratories for fluoride assay, abrasivity and stability.
Required tests performed by an accredited laboratory.
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07
certification ends in people
The certifications this product needs, and who issues them.
Applicable certifications obtained.
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08
regulatory ends in people
What must be satisfied in each market before it can be sold.
Regulatory approvals granted in every target market.
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09
manufacturing ends in people
Contract manufacturers who can fill and seal this tube.
A production partner selected and first article approved.
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10
financing ends in people
Working capital for the first production run.
Funding secured for the production run.
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11
distribution ends in people
Logistics partners, and the duty on moving finished goods.
Distribution and logistics arranged.
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12
launch
Listed in the Builder Industries expo.
Listed in the Builder Industries expo and available in the target market.
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13
marketing
Listed for trade and promoted to buyers.
Listed for trade and promoted to buyers.
What will it cost to land?
The same tube, the same tariff line, four routes. Where it was made decides the answer — and a nil duty under a trade agreement is not the same fact as a nil duty under the standard rate.
| Into | Made in | Duty | Basis | Additional |
|---|---|---|---|---|
| United Kingdom | Germany | not known | — | — |
| United Kingdom | China | not known | — | — |
| United Kingdom | Russia | not known | — | — |
| United States | Germany | not known | — | — |
Rates are basis points, so 1650 is exactly 16.5% — nothing a person commits capital against is stored as a float. An additional duty is kept in its own column because it stacks on top of the rate rather than replacing it: fold the two together and a sanctioned lane reads as duty-free.
And where it says it doesn’t know
Every country is scored against the functions the platform needs a verified source for. A market is not production-ready while this list has anything in it, and the platform says so before anyone relies on it.
Germany 12
- capability
- certification
- classification
- commercialization
- financing
- geography
- laboratory
- manufacturing
- registry
- regulation
- research
- trade
United Kingdom 12
- capability
- certification
- classification
- commercialization
- financing
- geography
- laboratory
- manufacturing
- registry
- regulation
- research
- trade
A laboratory table will often be empty, and that is the truthful result rather than a broken page: only laboratories whose accreditation is currently valid are offered, and there is no global accreditation dataset to draw on.
Start your own
Create a project, describe the product, choose the markets. Verification takes a few minutes and is needed before anything reaches a real manufacturer or laboratory.
Build a product